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Announcements Communications & Marketing Food Systems i-Three Lab Impact Information Technology Innovation International News Professional Development Technology Web

New Fellowship Opportunity Supporting Extension’s Participation and Impact in the “Network Revolution”

The vision I have for the Web is about anything being potentially connected with anything…that provides us with new freedom…unfettered by the hierarchical classification systems into which we’ve bound ourselves…. bringing the workings of society closer to the workings of our minds.

Tim Berners-Lee, in Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by its inventor

Many of us take for granted capabilities afforded by the World Wide Web (WWW), what its inventor Tim Berners-Lee described on the world’s very first website as an “information retrieval initiative aiming to give universal access to a large universe of documents.” Starting in 1989, amazingly by October of 1990 he had developed three technologies that remain the foundation of today’s Web:

  • HTML: HyperText Markup Language, for formatting Web documents.
  • URI: Uniform Resource Identifier, a unique “address” for each resource on the Web. The most common form of URI is the Uniform Resource Locator (URL).
  • HTTP: Hypertext Transfer Protocol, allowing for the retrieval of resources from across the Web.

Since that time the Web has grown considerably larger and more complex, dramatically changing the way we learn, work and socialize. Within the academic world libraries like mine at Cornell University have helped develop a variety of robust web accessible resources including online databases and catalogs (WorldCat), digital repositories (HathiTrust) and expertise discovery systems (VIVO), transforming scholarly research, learning and dissemination. We’ve also been strong advocates of open, interoperable solutions wherever possible, in support of an informed and democratic society. Collaborative efforts like Linked Data for Libraries (LD4L), semantic web technologies and Linked Data are supporting the sharing of information in a highly flexible and extensible manner across the web.

These enabling technologies, standards and policies are changing the very nature of knowledge, including how its created, managed and shared. The locus of intelligence is shifting away from individuals and institutions, toward “smart networks” and “distributed intelligence”, from an emphasis on building stocks to maintaining flows. This network revolution is also enhancing our ability to sense and respond to crisis and change much more rapidly, often in real time.


The result, as David Weinberger from Harvard’s Berkman Center for Internet & Society writes in Too Big to Know, is that:

Knowledge is [no longer] something that gets pumped out of the system as its product… The hyperlinking of science… links knowledge back to its sources [and] into the human contexts and processes that produce, use, debate, and make sense of it.

And so…

Our task is to build networks that make us smarter

 

As a vital part of the Land Grant system supporting knowledge with a public good, Cooperative Extension has an important part to play in this network revolution. Yet many have not fully embraced this role, lacking the skills, resources or guidance to do so.

Visual representation of the Theory of Change for Global Open Data for Agriculture and Nutrition (GODAN) initiative.

Dedicated to promoting Innovation and Impact in response to key Issues, including climate change and food security, eXtension has partnered with the USDA and GODAN (Global Open Data for Ag & Nutrition) to support the development of such competencies through a new fellowship. Individuals interested in this exciting opportunity to support innovation and impact within and beyond the Extension system are highly encouraged to apply.

Over the next several months, I’ll be sharing insights and reflections from my own “Land Grant Informatics” fellowship. Sponsored by eXtension and Cornell University Library, I’ll be investigating how we might more effectively and collectively link and leverage digital resources and expertise in support of our research, learning and outreach mission. Stay tuned! [The first post of that Solving for Pattern series can now be found here]

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Communications & Marketing Information Innovation Partners

Virtual Communication Camp Applications Due April 15

Virtual Communications Camp logo

Do you have a team of Extension educators who want to work together and individually to learn about and carry out communications strategy? North Dakota State University Agriculture Communication received an eXtension innovation grant to develop Virtual Communications Camp.

Virtual Communications Camp is based on the successful in-person camp NDSU has hosted for four years where teams have started with planning their communication strategy (goals, target audiences, key messages and user scenarios) and applying that strategy to develop communication tools (web pages, social media posts, news releases, videos, etc.).

student-849823_1280Teams may be from a state or a county – or spread across the country. The camp is designed for teams in need of a communication strategy to develop and carry out an educational program. The most successful teams have started with programs that are relatively new, so teams aren’t already committed to a communication plan. Also, the camp is not designed to develop marketing for an educational program but rather develop the program itself. Even though the team will work on one project, each team member will develop various communication tools for that program.

Team members will learn by watching some narrated PowerPoints using Office Mix but mostly by experience under the guidance of a coach.

Check out the Virtual Communication Camp website or contact Bob Bertsch or Becky Koch to learn more. Applications for teams are due April 15 since the eight-week program begins May 6. Please spread the word to help more Extension educators learn about communication strategy and tools.

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Communications & Marketing Conferences/Meetings Events Meetings & Conferences Newsroom Professional Development Tools and Services

Manage Your NeXC2016 Schedule with a Free Sched Account

eXtension now offers a Sched.org application for the National eXtension Conference 2016 so attendees and speakers can plan and customize their schedules of Professional Development workshops and events. The conference will be held March 22-25, 2016, in San Antonio, Texas, at the Hyatt Regency San Antonio Riverwalk.

Sched allows you to create a customized personal schedule of sessions you want to attend, view your schedule on any platform/device, revise it on the go as needed, network with other attendees and speakers both before and at the conference, and more.

sched.org sampleAn easy-to-use mobile web app built for iOS and Android lets you easily manage your schedule, including calendar syncing with iCal, Google Calendar and Outlook. You can print versions of your schedule, email it, and share it socially with colleagues and other attendees. Once you add your social media links, you will be able to view the schedules of friends and fellow attendees who have added theirs.

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Communications & Marketing Information

eXtension in the National News:October 2013 – 8 Communities of Practice, 20 Media Mentions

National media outlets featured and cited eXtension on a number of topics in October.

Ag safety and health – 4 mentions

Agricultural disaster preparedness – 3 mentions

Animal manure management – 4 mentions

Dairy cattle – 3 mentions

Entrepreneurs and their communities – 1 mention

Military families – 1 mention

Organic agriculture – 1 mention

Personal finance – 2 mentions

eXtension – 1 mention

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Communications & Marketing Information

Send Centennial Message with Every E-Mail

Centennial Logo

The ECOP Extension Centennial Celebration Task Force encourages you to celebrate Extension’s 100 years with every e-mail message you send. See www.extension100years.net for details on how to add the centennial logo on your e-mail signature line and connect to the toolkit. Also encourage Extension colleagues and others to engage in the Centennial discussion on social media: Twitter (twitter.com/ext100years), Facebook (facebook.com/Extension100Years), Pinterest (pinterest.com/ext100years/pins).

For more information on the CES Centennial contact Bill Woodrum (woodrumw@wvstateu.edu) or Frankie Gould (fgould@agcenter.lsu.edu) or (225) 578-5679.

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Communications & Marketing Content Information Working Differently

Working Differently: Writers Feature Trending Topics on eXtension Home Page

eXtensioncover

With the advent of a new web site in July, the home page feature is now written specifically for eXtension. The top articles are about trending topics related to land-grant university resources and science-based topics. The topics do not need to be an eXtension community of practice area.

The original articles use at least two experts from different states and link to eXtension, land-grant university and other science-based information. To date, the articles have been about protecting structures in wildfire areas (http://www.extension.org/68583); negotiations on the federal farm bill (http://www.extension.org/68893); obesity rates starting to fall (http://www.extension.org/68987); providing information for consumers, businesses, agricultural producers, educators on the Affordable Care Act (http://www.extension.org/69007) and Salmonella linked to backyard chickens (http://www.extension.org/69059).

The goals of the articles are to
• increase the discoverability of eXtension.org to recoup from the effects of duplicate content,
• provide a national view for science-based topics and
• promote and brand eXtension and Cooperative Extension.

Each original article lists the sources at the end and links to an eXtension bio or to another bio. eXtension bios should not duplicate others on the web. They are written in a feature style rather than an academic biography.

The eXtension bios of experts quoted in the feature articles are:
Diane Bales, University of Georgia Cooperative Extension, http://www.extension.org/68591
Bonnie Braun, University of Maryland Extension, http://www.extension.org/68925
Jacquie Jacob, University of Kentucky Extension, http://www.extension.org/68595
Mike Kuhns, Utah State University Extension, http://www.extension.org/30035
Brad Lubben, University of Nebraska Extension, http://www.extension.org/68883
Brigid McCrea, Delaware State University Extension, http://www.extension.org/68685
Glenn Nader, University of California Cooperative Extension, http://www.extension.org/28252
Megan O’Neil, University of Maryland Extension, http://www.extension.org/68643
Steve Quarles, Insurance Institute for Business & Home Safety, http://www.extension.org/30009

The feature articles are written by a small team of writers formed by Terry Meisenbach, eXtension Communications and Marketing Leader. The writers are Dan Moser from the University of Nebraska Extension, Peg Boyles formerly with University of New Hampshire Extension, Robin Adams who was previously with North Carolina A&T State University Extension and Lynette Spicer, eXtension’s Virtual News Room Manager.

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Communications & Marketing Information Media News

October 2012 eXtension in the News – 7 CoPs, 10 Media Outlets

National media outlets featured and cited eXtension on various topics in the past month. The Communities of Practice mentioned and the media outlets include:
Dairy
Families, Food, Fitness
Family Caregiving
Floods
Food Systems
Organic Agriculture
Wildlife Damage Management

Media Outlets
California, Whittier Daily News
Kentucky, Harlan Daily Enterprise
New Jersey, Paramus Post
Pennsylvania, York Daily Record, Pittsburgh Post-Gazette
Virginia, (Newport News) Daily Press blog
Virginia, Northern Virginia Daily
Dairy Herd Network
Progressive Dairyman
Scienceray

The media mentions are posted at http://create.extension.org/node/93734.

News Releases posted on eXtension
68 news releases were posted to 31 CoPs from 15 land-grant universities.
For details, see http://create.extension.org/node/93742.

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Communications & Marketing Information Social Networking

eXtension Selected for Google Nonprofit Program

The eXtension Foundation has been selected to participate in the Google for Nonprofits program. The program gives eXtension access to exclusive products and resources to help expand our impact. eXtension will have access to a free or discounted version of Google Applications. Through the Google grants program eXtension will get free Adwords advertising and appear as an advertiser on Google search results pages.

The initial communities involved in the Google grants program will be DAIReXNET; Families, Food, and Fitness; and Just In Time Parenting. eXtension will expand to other communities of practice as we gain experience and knowledge of the program. Additionally, eXtension will have premium branding and increased uploads on YouTube as well as access to other applications that will allow us to reach more potential donors or partners, raise awareness, and improve our business operations.

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Communications & Marketing Information Military Families Social Networking

All Things Twitter

One of the strategic intents of the 2011-2014 eXtension Strategic Roadmap is to reach more customers. Social media makes Cooperative Extension more visible. It invites learner collaboration via reactions, comments, reviews and rankings.

Sixteen communities of practice and the Military Families Learning Network have Twitter accounts. Check out the Twitter screen names and tips for using Twitter hash tags at http://create.extension.org/node/79034. Start following these excellent content providers!

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Communications & Marketing News

Most viewed news releases during Sept. 2009

News consistently draws 10 to 11 percent of the pageviews on www.extension.org.

Top 10 releases during September were originally posted between Oct. 2007 and Sept. 2009.

Notice the key words loaded at the beginning of these headlines.

Source: Google Analytics
These were the top news stories ranked by number of pageviews for Sept. 1-Oct. 1, 2009
709–Aronia Berries Easy to Grow Organically, Have High Levels of Antioxidants (Aug. 26, 2009; Iowa State University)
693–Wooly Worms and the Weather (Aug. 26, 2008; University of Illinois)
443–Deer Overpopulation Causes Problems (Oct. 31, 2007; University of Kentucky)
381–Overseeding in Fall Can Repair, Improve Lawn (Sept. 3, 2009; Kansas State University)
351–Tax Credit Available for First-time Homebuyers (April 13, 2009; Oklahoma State University)
277–‘In Over Your Head’ Bulletin Offers Strategies for Financial Crisis (Aug. 14, 2009; Ohio State University)
234–Urinary Tract Infection Can Lead to Serious Problems in the Elderly (July 30, 2008; Texas Cooperative Extension)
205–The Pros and Cons of Television Viewing for Children (April 8, 2009; University of Missouri)
197–Late Blight Identified in Wisconsin; Gardeners and Growers Need to be Alert (Aug. 7, 2009: University of Wisconsin)
149–How to Talk to Your Creditors When You Can’t Pay Your Bills (Jan. 22, 2009; University of Illinois)